Are you a time-strapped entrepreneur who wants to grow your business, without working 24/7?
One of my clients, Michelle Baxo, a woman’s empowerment coach, asked our mastermind group:
If you have only 2 hours a day to do a business-generating activity (after serving clients), how would you spend it? This is my reality right now with a toddler at home. All suggestions welcome!
I love this question, and wanted to share my thoughts with you too!
Because only a small percentage of activities actually move the needle in our businesses.
Here are five of them…
1) Create valuable content that showcases your expertise.
Release content regularly to attract new customers and nurture your existing audience.
Publicity is a great way to get more eyeballs on your business – while positioning you as a go-to expert. For example: recording podcast interviews, guest-teaching for a colleague’s group program, or writing an insanely valuable article that gets widely shared.
Additionally, communicating regularly via newsletters and social media content will keep you front-of-mind with your existing audience. After all, if you want to get more clients, it’s important to create a meaningful connection and give them a chance to know, like, and trust you!
2) Nurture relationships with existing buyers.
Someone who has already invested in working with you is much easier to sell to than a cold lead. In other words, your best prospects are your existing customers! So how do you nurture relationships with your buyers?
A few ideas:
Stay in contact. Email them regularly, send a personalized video check-in, or do a Facebook Live in your buyer group. Be a friendly and familiar face, beyond what is expected.
Celebrate their wins. Privately and publicly congratulate them on their successes in your program. Words of affirmation can go a long way! You could even send them a physical gift, or give them an award or special recognition.
Go the extra mile! If someone is struggling, give them an unexpected bonus gift that will support their success. Offer them an extra call with you or have someone on your team reach out to them personally. Introduce them to people and opportunities to help them reach their goals!
Embody excellence. Provide excellent service to your clients. This can include: having a smooth onboarding process, preparing for calls, asking thoughtful questions, offering smart solutions to their challenges, and following up in a timely manner. Your professionalism and five-star service will make you someone your clients keep coming back to!
3) Develop a referral program.
Make a list of people who could refer clients to you. This may include: existing clients, superconnectors in your network, and colleagues who work with the same target market.
Reconnect with them, ideally over the phone or video, and in the course of your conversation let them know you’re looking for new clients. Discuss who in their network could be a good fit for your services. Then save them time by providing them with copy they can use to share your offerings with people.
And don’t forget to create incentives for referrals. This could be a financial incentive, a physical gift, or services with you. For our Impacting Millions launch, we invite our top affiliate partners to an exclusive mastermind retreat in Tulum, Mexico each year!
4) Make more calls to action.
Regularly remind people that you’re accepting clients and that there are different ways to work with you. There are so many ways to do this. It can be as simple as adding a P.S. in your newsletters and social media posts, where you invite people to book a call with you, apply to work together, or buy now.
5) Have more sales conversations.
Many entrepreneurs dread sales calls, but this is the fastest and most effective way to close a sale, especially a high-ticket one. There’s a proven process to follow to have a successful sales conversation. One that makes your prospect feel deeply heard and understood – and eager to work with you! Invest time in refining your sales skills, record your conversations and get feedback from an expert, and make sure you carve out time in your calendar for these sales calls to happen!
Now I want to hear from you! Which of these five tips was most helpful to you? Are you ready to start doing some of these things in your business?
Let me know on Instagram right here!
All my best,
Selena
P.S. If you want more personalized support in growing your business, check out my year-long mastermind. We work with multi six-figure entrepreneurs to help them scale their revenue and impact more lives. You can apply here.
